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Shrishti Shukla

July 29, 2022


SaaS is an abbreviation for Software as a Service. It is a software distribution model for licensing and delivering software and makes them available to the end-users over the internet. Saas Analytics is the way by which SaaS Companies keep a track record for their data and its engagement with the users. SaaS analytics mainly belongs to the SaaS subscription industry.

Importance of SaaS Analytics

SaaS analytics helps to turn up the churn, track the segmented consumers, highlight the most profitable consumers, and also helps in tracking metrics like lifetime value (LTV), churn rate, and monthly recurring revenue (MRR).

Turn Up Churn

SaaS analytics help to discover the hidden churn, which may affect your marketing in real-time.

It helps you to dig deeper into the churn.

Knowing about the churn gives a chance to stop it or automate any process to retain the consumer's engagement.

Highlight the most profitable consumers

Once you highlight the most profitable consumer, then you can analyze and work on building your brand message around that context.

This will attract the audience with a similar profile and will set up your success for the long run.

Segmenting Consumers

Segmenting of the consumers according to their interest not only helps you provide the boosted and tailored content but will also assist the audience by understanding the user's behavior and optimizing their experience.

Tracking Metrics

Tracking metrics helps you to maintain the proper performance of each attribute by keeping track on:

- how it going, and

- what could be done to make it better for your marketing growth.

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