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Elizabeth Assey

November 23, 2022


There is no question that social media has become one of the most popular platforms for connecting with friends, family and co-workers. But like any communication medium, there are some things to keep in mind when using social media marketing.

Here are some common mistakes to avoid if you want to make your social media campaigns successful:

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Mistake 1: Focusing on quantity over quality

When it comes to social media, posts that are of low quality and irrelevant will not get far. In fact, they might even discourage customers from engaging with your brand or product in the future. Instead of posting low-quality content, aim for a ratio of 1:3 - this means posting three times as much reach and engagement than your average post. This way you'll be sure to attract attention while also keeping customers engaged. And make sure all your social media posts are high quality--this is crucial if you want people to take you seriously.

Make sure to give attention to the small details, like making your posts visually appealing and using interesting visuals. Aim for a consistent posting schedule, so your followers know you're around and that you're interested in their responses.

Mistake 2: Being on all social media platforms

One common mistake made is being on all social media platforms indiscriminately. This can lead to a loss of followers and customers, as well as a decline in engagement rates. Additionally, neglecting SEO (search engine optimization) can lead to your content being lost in the noise. It's important to be selective about which social media platforms you're active on, so that you're maximizing your reach and engagement.

Make sure to post on the right platforms at the right time. For example, you might want to focus your posts on LinkedIn during morning or afternoon hours. And, of course, make sure that all your content is optimized for SEO so that it rank well in search engines.

Fewer channels, more focus, better content

When it comes to content marketing, making sure you are using the right channels and strategies is key. However, this shouldn't be a one-time effort - it should be kept constantly in check by monitoring social media accounts regularly and make changes as needed. You don't need to be on all social media platforms to succeed with your marketing efforts. Instead, focus on a few that will best serve your business goals and target audience. Make sure you're using the correct hashtags for your brand and posting interesting, engaging content that speaks to them specifically.

Mistake 3: Posting the same content across platforms

Content is king on social media. And, as a social media marketer, you know that posting the same content across platforms can be a mistake. Why? Because it's not engaging and interesting for readers. Instead, experiment with different types of posts and make sure each one is filled with great content that is interesting and engaging. Remember, social media is all about conversation, so make sure to take advantage of that! When it comes to images and videos, think outside the box and come up with something that will really stand out. And last but not least, always make sure your posts are SEO optimized so you can rank higher in SERPS.

Tailored content for each platform increases reach and engagement

When it comes to content marketing, one of the most important things you can do is to create and post content that is specifically tailored for each platform. This will help your audience reach you in the best way possible and increase engagement rates. Make sure to use images and videos that are appropriate for each social media platform - this will help promote your posts more effectively. In addition, be creative when posting - try out different strategies and see what works best for your brand

Mistake 4: Using only landscape videos and images

You might be using landscape videos and images exclusively on your social media channels, but that's not the only way to go! In fact, using both vertical and landscape images and videos is a great strategy. Not only will this help you reach a wider audience, but it also engages users on a more personal level. And remember: a great social media marketing strategy includes everything from visuals to text! By mixing things up, you'll keep your audience engaged and interested in what you have to say. So go ahead and break the mold, and experiment with some new strategies to see what works best for you

Square videos have higher average views and engagement

If you want your video to go viral and be seen by a lot of people, make it square! Yes, this may come as a surprise, but studies have shown that square videos with an average view count of almost 3 times more than landscape videos. Not only are these videos seen more often (on average), but they also tend to feature higher engagement rates too. This means that if you're looking for ways to increase brand awareness or drive traffic back to your website, making your video square is one sure way to achieve success. Just like with any other marketing campaign, however - make sure you measure the results and tweak strategies as needed based on feedback from customers/test subjects. People just seem to respond better when things feel personalized

Mistake 5: Sharing only our own content

This doesn't always promote the brand or product we're promoting. Instead, it's important to share content that is both helpful and relevant to our audience. This way, we showcase our brand in a good light, and help other people reach out and learn more about what we do. We can also inadvertently give our competitors an advantage by sharing their content. So be sure to pay attention to the social media marketing tips we've shared in this blog post.

Successfully publishing content on social media platforms requires a lot of effort, research and planning. Make sure to use social media as a means of engaging with your target audience and providing them with valuable information that is relevant to their interests. While thought-out posts are key, it's also important to be engaging and authentic - this will help build trust and credibility among readers.

Mistake 6: Not curating user-generated content (UGC)

User-generated content (UGC) is one of the most powerful tools social media marketing has to offer. By allowing your users to post content, you're giving them a voice. This can be a great way to give your audience a deeper connection with your brand. However, if you're not taking user feedback into account, you're likely making mistakes.. This can have a negative impact on your Page's ranking in search engines, as well as engagement and credibility. By taking user feedback into account, you can ensure that your content is relevant and helpful to your audience.

Not using different content formats can lead to lost conversions and a weaker social media presence.

Be sure to curate user-generated content (UGC) in order to ensure that your brand gains the most from it.

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Mistake 7: Not uploading videos onto social media platforms

Not only will your followers be able to see what you're working on, but you can also provide valuable information and insights about your product or service. What's more, by uploading videos regularly, you'll build brand awareness and grow your following. In addition, uploading videos builds trust and facilitates engagement, which leads to more sales down the line. So, don't forget to start uploading videos onto social media platforms - they're a great way to connect with your followers and promote your business in the best possible way

Native videos are shared five times more than YouTube videos on social media.

This is because they deliver a better user experience, are more engaging, and drive more traffic to your site or blog. By uploading a native video, you can not only attract new followers but also convert them into customers. However, there's no need to be afraid of the 'video length challenge'. A well-made and effective video that's just under two minutes long will engagement rates far above those that go over this time limit.

Mistake 8: Not targeting specific audience for our content

When it comes to social media marketing, one of the most important things to do is identify your target audience. This can be done a number of ways, but one of the best ways is by getting data on your current customers and followers as well as listening to conversations about your brand and industry. This way, you can ensure that your content is relevant and engaging to the people who will be most interested in it. By carefully selecting your target audience, you'll not only increase the chances of converting them into customers but also improve brand awareness and credibility.

Not targeting your target audience on social media can lead to disaster. Social media is a great way for you to connect with people who share similar interests and values, but if you’re not careful, you could miss out on some valuable opportunities.

Remember: If it ain’t broke don’t fix it! Missed targets won’t make any headlines or get you more followers- in fact they might even have the opposite effect! So stay focused on what works best for your business – and aim directly at your target market.

Mistake 9: Not boosting the right posts

Social media marketing is all about getting your content in front of as many people as possible. The best way to do this is by boosting the posts that are performing well. This includes posting new content as well as promoting older posts. Make sure the content you're boosting is of good quality, as over-promotion will only result in lower engagement and less audience reach.

Top-performing posts do even better when boosted

When it comes to content marketing, one of the most important things you can do is boost your posts. This will help them reach a wider audience and improve click-through rates (CTRs). There are various tools that can be used for boosting your posts - from likes, shares and comments to email marketing campaigns. However, make sure that you target your audience correctly so that they actually see and appreciate what you have to offer. If not done properly, boosting might just lead to muddy waters instead of crystal clear success!

Mistake 10: Not replying to questions from Customers

It's important to be social media friendly and respond to any questions that are asked on social media. This way, your followers can see that you're interested in engaging with them. Make sure to reply to comments as well, as this will show you're taking the time to understand and engage with your audience. Avoid using too many hashtags or posting links without context. This will make your social media posts look spammy and unprofessional. If there's anything that needs clarification, make sure to mention it in a reply. social media marketing is all about connecting with your target audience, so take the time to do so.

If you're not doing just that, there's a good chance they'll go elsewhere to find what they're looking for. While social media is great platform to connect with customers and learn about their needs, if your business isn't replying consistently to customer questions - it might be because you don't have the time or resources available. Responding also helps build relationships with potential and current customers as well as enhancing brand awareness.


If you're like most business owners, you're probably making some common social media marketing mistakes. By understanding the mistakes listed above, you can start to rectify them and build a better social media marketing strategy for your business. Make sure to consult with an experienced social media marketing consultant to get the most out of your social media marketing efforts.

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