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Typography can empower strong digital experience by playing with emphasis and user behavior. However, it somehow seems to have exhausted itself when used alone. 2022 is offering something new to UI and UX by introducing scrollytelling. Masterfully done, this becomes a robust combination of narrative and design aesthetics that work better toward building “emotional design”. And when designed for emotion, it triggers increased user engagement, better retention, and makes the user feel part of the visual storytelling.

Scrollytelling is becoming a great way to evoke emotion and elicit decision-making based on such cognitive reflections. Which only speaks for a UI and UX design that influences and really reflects on users’ choices. It demonstrates how readers don’t have to simply scan a plain text and remain engaged on a somewhat basic informatively raw level. Instead, they can turn into agents of someone else’s narrative and become part of the story.

Thanks to scrollytelling, you make your design layout work on a subconscious and conscious level. Including moving elements, different navigation placement, unexpected animations as part of your scrollytelling, you can keep digital users curious, wanting them to interact with the app/website more, and exposing them to a more engaging visual experience with something that used to be static.

One thing to keep in mind though. Be careful when choosing to implement such gimmicks and tricks. They are not a universal quirk that works positively and effectively for every project and purpose. Not always lively and fun cursor inputs are the best solution to drive bigger engagement. It all depends on the nature of the project you build, the industry, and the target audience.

Data is a gold mine. But a scarce number of companies make use of it in the most impactful and game-changing way. Only 32% of business executives could create measurable value from data and only 27% said their data and analytical products produce actionable insights. In the same report, the authors also quote Forrester pointing out that 60-73% of all enterprise data sinks into the void as it never really gets analyzed. But things seem to be shifting the opposite way now as one of the latest UI and UX trends in 2022 is Data Storytelling. It is pushing the limits of Data Visualization into the realm of Data Storytelling with things like better design tools, augmented analytics, data democratization, and data literacy. But it also becomes an empowering method for UX designers to:

- Bring them closer to any business goal.

- Justify their role in big enterprises.

- Present UX as a key differentiator that is driving opportunities and revenue.

We live in a digital world and there is no place in it for ad-hoc operations, slow manual efforts, and out-of-fashion thinking. Especially in design. To speed up innovation and remain present in your design practices, know that one of the hottest trends right now is the use of design accelerators. An example of one such modern-day tool is Indigo.Design which has become so advanced as to streamline any process in the digital product design creation – design ideation, collaboration, prototyping, user research, usability testing, design-developer handoff, data analytics, code generation. But these things you may already know. What might have skipped your mind is the fact that tooling around process optimization and design standardization is what lets you focus on the core aspects of designing.

This never gets out of date. But it gets more complicated. With so many services and digital products out there, consumers have become really picky now. The philosophy of users stipulates personalization and designs that clearly make a difference between the general and the specific. Content, imagery, layout, interactions – all be personalized, please!

What I mean is that the design in 2022 tends to become more and more user-centric. According to Adobe, 54% of people want to see content that really reflects on their interests. Led by the new UI and UX trends, designers now tend to emphasize more on localization, collecting behavioral data to build a 360-degree view of users’ personas and demographics before even starting to lay out the design. Giving them recommendations based on their location, generating the right size in an online shopping app, sending reminders about an artist they like who is going to perform in their city — this is what now prevails in UI and UX design. It is not about giving users an option to change the background color of their Instagram. Users want to get to know them.

Such personalization is already happening in digital ads. They get really personal with the new ad platforms and all the user behavior data they collect about consumers. Given the rapid pace of digital transformation, things have gone beyond simply gathering statistics on app/website performance and analyzing data. It is only natural for all this to flow into UI/UX as well. And not only natural but even PIVOTAL. So, digital creators must act on that data on a UI and UX design level.

UX designers have the potential to be major changemakers in our society. To do this ethically and efficiently requires empathy. One of the best ways to practice and cultivate empathy is to keep yourself up-to-date and connected to the world around you by actively learning about current events, and societal changes—as well as connecting with peers in and out of the tech industry.

Focusing on genuine, industry-led insights that encompass larger fields like work culture, developments in UX practices, and big tech breakthroughs can give you the wherewithal needed to become an empathic, modern, and cutting-edge designer.