With the Core Audience option, information is pulled from what people share in their profiles and the behaviours they exhibit on our platform. By identifying your Core Audience you can help more accurately market your campaign to the right people. For example, you can direct your ads to moms who are interested in sports, live in a big city and are environmentally conscious. Detailed targeting is a targeting option available in the audience section of Ads Manager that allows you to refine the group of people we show your ads to. You can do this with information such as additional demographics, interests and behaviors.
These detailed targeting options may be based on:
- Ads they tap or click
- Pages they engage with
- Activities people engage in on Facebook related to things like their device usage, and travel preferences
- Demographics like age, gender and location
- The type of device they use and the speed of their network connection
With the Custom Audience option advertisers reach people across devices based on the information they already have access to in a privacy-safe way. You can generate Custom Audiences by using your sources or using Facebook sources.
To use your customer files or offline activity information to generate Custom Audiences, upload a list of CRM information (email addresses or phone numbers) into your browser. Your browser hashes all of the uploaded information locally on your computer. Then, we compare your list to our information. For each matching hash, we add the Facebook user to a Custom Audience stored within your ad account.
Once the matching process completes, we delete all of the hashes, both matching and non-matching. The result is a Custom Audience of accounts that can potentially receive your ads. The Custom Audiences is stored in your ad account—only authorized account admins can deliver campaigns to it. You can't see the specific individuals who are contained in the Custom Audiences, you just see the approximate number of people that this audience contains.
Generate Custom Audiences with Pixel
Custom Audiences from your website is a targeting option that matches people who visit your website with people on Facebook, using the Facebook pixel. You can then create an ad to show to that audience.
You can create a Custom Audience from your website for any group of visitors that you'd like to reach with targeted Facebook ads. For example, you can run a campaign to reach people who visited a product page but didn't complete a purchase to encourage them to go back to the website to do so. Or, you can create an audience of everyone who's visited your website in the past 30 days. (This timeframe is based on a rolling number of days, rather than on the specific number of days since the Custom Audience creation date). You can create a Custom Audience, from your website events in Ads Manager.
Generate Custom Audiences with SDK
Creating a Custom Audience is a great way to target ads toward specific groups of people who are most likely to take the action you want them to take on your app.
Using the Facebook SDK, you can pass information to Facebook from your app and use that information to specify who you want to include in your Custom Audience. For example, if you use the Traffic or Conversion objective to run an app ad engagement campaign, your ads may perform better if you create a Custom Audience of the people who have already installed your app. The ads will be targeted toward people who already have the app downloaded but who don't engage with it as much as you’d like. You can create a Custom Audience, from your app events, in Ads Manager.